Instagram is pausing a rollout of new features on its app following backlash online from users.
Among the new features was an increase in recommended video content, in a similar style to rival app TikTok.
The display and feeds were criticised as people felt they were not seeing photographs from followers as much.
Meta, Instagram’s Parent Company, said it wanted to “Take the time” to get the changes right.
The revamp of Instagram towards more video content is believed to have been ignited by the soaring popularity of competitor TikTok – where users post and watch more video as opposed to static photographs.
According to data from Digital Analytics Company Sensor Tower, the TikTok app has now been downloaded more than three billion times around the world – the first app not owned by Meta to reach this landmark.